Kyle Burgess
Graphic Designer
Print Design
OHRP: Trifold Pamphlet
Concept: Created in a typographical design course, the purpose of this assignment was to create an effective direct-mail piece for our client that relied solely on text to inform the public about our chosen organization. I chose the Department of Health and Human Services as my client for this project, focusing on the Office for Human Research Protections (OHRP). Visiting this Department’s home page provides viewers with a plethora of information. However, for someone who is interested in joining a study, finding answers to their specific questions on this site could prove difficult. For this reason, I created a trifold flyer that condensed the content
of my client’s website into a logical format– providing information on what OHRP does, Why they do it, how you can join and your legal rights if you do decide to join a research study.
Description: 11”x17” tri-fold Flyer (Front/Back)
Discipline: Print Design, Marketing materials,Typography
G2 Performance: Trifold Pamphlet
Concept: Created for G2 Performance, this pamphlet was intended to be used as a marketing tool to be handed out at a conference in Chicago called the Midwest Clinic. I was tasked with redesigning the company's pamphlet from the previous year but found the design lacking purpose overall as a sales tool. After much discussion with the marketing team, we decided it would be best to present the material as a testimonial piece, showing images of the company's clients wearing their uniforms.
Description: 11”x17” tri-fold Flyer (Front/Back)
Discipline: Print Design, Marketing Materials,Typography
G2 Performance: Half-Page Magazine Ad
Concept: Another advertising project for G2 Performance, this ad was published in "Halftime Magazine". Using Adobe Photoshop for the imagery and Indesign for the print layout– I created this design using a variety of different brushes and image sources aimed towards a modern athletic feel.
Description: Half-page ad
Discipline: Print Design, Marketing Materials,Typography
HHM: Print Ads
Concept:
The Hell’s Half Mile Film and Music Festival needed an ad campaign that would not only inform the public about the event, but also inspire excitement and strengthen the community. I chose a demonstrative approach, illustrating the various aspects that the festival had to offer. Using the slogan “Movies. Music. More.” I created various collage-like designs with vector illustrations to catch the eye of the public and inspire interest. The use of strong angles and variations in scale were intended to create an exciting scene that implied movement. Using this concept, I managed to create a variety of different applications for this slogan to create a consistent campaign that worked well across all of the project’s required qualifications.
Description: Full-page Ad, Half-page Ad, Direct Mail Flyer
Discipline: Print Design, Marketing Materials,Typography
International Explorer Science Booklet
Concept: The purpose of this project was to redesign a basic layout and focus on using text to compliment the imagery on the page.
Description: 8.5"x11" booklet
Discipline: Typography, Digital Imaging, Layout Design, Print Design
Onyx E-Vapor: Grab Bag Promo Flyer
Concept: While working as the general manager for this company's store front location, I was tasked with off loading some of our older products and items we were having trouble selling alone. I came up with a grab bag promo as a solution to this problem. The flyer below is the design that I created to advertise this promotion.
Description: 8.5"x11" flyer
Discipline: Typography, Digital Imaging, Layout Design, Print Design
The Vapor House: Label Redesign
Concept: Looking to reduce the cost of manufacturing, this company looked to me for help redesigning the labels for their house-brand e-liquid. The original design had a black background and was printed on a white label stock, a design which used a lot of ink. As a way to remedy this, I created a much simpler design that utilized the white label stock as the background color, heavily reducing the amount of ink needed to produce a label.
Description: 4"x2" label
Discipline: Package Design, Print Design
