Kyle Burgess
Graphic Designer
G2 Performance
Advertising and Marketing Materials
G2 Performance, a company specializing in designing marching band uniforms, contracted me as a freelance designer to assist with their marketing. Below are a couple examples of the online ads that I have created for the company. These designs include social media ads, Facebook banners, and email ads.
Creating these designs involved taking images from the company's social media sites as well as images provided by the company, and editing out unnecessary portions of the photographs. This usually involved simply removing the backgrounds to create stand-alone images that can be used to create original content.
Description: Internet Ads, Facebook Banners, Email Ads
Discipline: Advertising Design, Print Design, Digital Illustration
Trifold Pamphlet
Created for G2 Performance, this pamphlet was intended to be used as a marketing tool to be handed out at a conference in Chicago called the Midwest Clinic. I was tasked with redesigning the company's pamphlet from the previous year but found the design lacking purpose overall as a sales tool. After much discussion with the marketing team, we decided it would be best to present the material as a testimonial piece, showing images of the company's clients wearing their uniforms.
Description: 11”x17” tri-fold Flyer (Front/Back)
Discipline: Print Design, Marketing Materials,Typography
Half-Page Magazine Ad
Concept: Another advertising project for G2 Performance, this ad was published in "Halftime Magazine". Using Adobe Photoshop for the imagery and Indesign for the print layout– I created this design using a variety of different brushes and image sources aimed towards a modern athletic feel.
Description: Half-page ad
Discipline: Print Design, Marketing Materials,Typography
Apparel Design
Before my employment at G2, the extent of my apparel design experience had been limited to screen-printed shirts and digital mockups. However, I quickly found the limitless possibilities of dye sublimation to be a creative game-changer.
Cross -seam and cross-garment design extensions and alignments were everyday challenges to conquer. While some designs were simply unrealistic to expect perfect alignment, I was expected do my best or find a creative-solution to the problem. Collaborations between pattern- makers sewer’s, and myself were often needed.
Working with these design techniques opened the door for a multitude of creative possibilities– furthering my skill set as a designer and improving my artistic potential.
G2 Performance's target market consisted mainly of members of marching bands, color guard and percussion groups, presenting me with design challenges that I had yet to encounter. Having no experience with these demographics, it was imperative for me to research current design trends and follow the work of competitors to help keep G2 relevant. Below are a few examples of projects that I designed for G2 using Adobe Illustrator and Photoshop. Experiencing the transition of my work from the artboards of my computer, to printed garment panels and finally to our finished product– remains to me one of the most rewarding aspects of the job.
University of Pittsburgh
One of the biggest clients that I dealt with while contracted with G2 Performance was the University of Pittsburgh. Despite the simple design of the uniform itself, producing our client’s order was no simple feat. Due to a recent re-branding of the University, It was imperative that we matched colors, fonts, logos and assets to the exact specifications outlined in Pitt’s Logo and Identity Standards.
As the graphic artist assigned to this project, It was my responsibility to build vector versions of all assets, recreate the initial sketch on flattened garment patterns, ensure that my color values and final design matched the client’s requests, and duplicate the design across a variety of sizes and statures. Once the artwork and builder files were complete, I then had to create print markers to send to production.
Production
Final Product
Final Product
