Kyle Burgess
Graphic Designer
HHM: Film and Music Festival
Print Ads
Concept: Located in Bay City Michigan, the Hell's Half Mile Film and Music Festival is an annual event that celebrates the creative minds of the local community through 4 days of movies music and more. The Hell’s Half Mile Film and Music Festival needed an ad campaign that would not only inform the public about the event, but also inspire excitement and strengthen the community. I chose a demonstrative approach, illustrating the various aspects that the festival had to offer. Using the slogan “Movies. Music. More.” I created various collage-like designs with vector illustrations to catch the eye of the public and inspire interest. The use of strong angles and variations in scale were intended to create an exciting scene that implied movement. Using this concept, I managed to create a variety of different applications for this slogan to create a consistent campaign that worked well across all of the project’s required qualifications.
Description: 8.5” x 11” Digital print (full-page ad), 8.5” x 5.5” Digital Print (1/2-page ad), 5.8” x 4.1” postcard (Front, Back, Envelope)
Discipline: Advertising Design, Print Design, Digital Illustration
Multi-Media Ads
Once the print ads were completed, the next step of the project was to apply our campaigns to multi-media and ambient ads. Using strategically placed murals, social media ads, a mobile app and a 30 second TV commercial–I maintained my demonstrative approach consistently throughout the project.
For the ambient portion of this project, I created a vinyl wrap for the bathroom stalls of businesses located in downtown Bay City. This design would be most effectively placed in a bars or restaurants to reach our target audience– adults ages 18 and up. My thought process for this design was to make a dramatic change to an ordinary space to the extent that it would be difficult for viewers to forget.
Description: Vinyl Decal, Digital Animation, Mobile App Concept
Discipline: Advertising design, Ambient design, Animation, UX/UI design
