Kyle Burgess
Graphic Designer
The Vapor House
While employed by a small business owner operating out of the Tri-city area, I was tasked with finding a creative solution to draw attention to a store front location off of a busy road. While the location had a lightbox sign and the store's logo on an awning, the owner felt that more could be done to draw attention to the strip mall as there were very few businesses left within it. My solution was to create an ambient mural displaying the products that the business sold. Using a combination of Adobe Illustrator, Photoshop and the camera on my Iphone– I created the image below as a visual mockup for what the storefront design would look like.
Description: Vinyl Decals
Discipline: Advertising Design, Large Format Design, Digital Illustration
Concept: Looking to reduce the cost of manufacturing, this company looked to me for help redesigning the labels for their house-brand e-liquid. The original design had a black background and was printed on a white label stock, a design which used a lot of ink. As a way to remedy this, I created a much simpler design that utilized the white label stock as the background color, heavily reducing the amount of ink needed to produce a label.
Description: 4"x2" label
Discipline: Package Design, Print Design
